Self-taught Hervé Lemaire spent 15 years in the media, in radio and television as Program Director for Fun Radio and MCM, before being recruited in the summer of 1999 by Virgin Music to develop the Digital department. From signing with online sales platforms to integrating all digital aspects into the labels, he also created a content protection service, and after 6 years decided to create LeakID which became one of the heavyweights in the anti-piracy sector. In 2022, his company was acquired by Forward Global.