Yuan holds two Master’s degrees in Fashion Marketing from INSEEC Business School and in International Business from IÉSEG Business School. She has worked with several international brands in the digital sector. Before joining 35°Nord, she worked in the digital transformation departments of LVMH and Parfums Christian Dior. She has in-depth knowledge of multinational customers and the ability to work in a variety of industries. She is now focusing on media monitoring, crisis management and media analysis at 35°Nord.